These words, written by philosopher George Santayana, seem to resonate with particular relevance these days, as we see a world engulfed in violence.
But Santayana also has something important to say to the animal movement.
Most of the large new welfarist animal organizations, both in the United States and Great Britain, claim to endorse veganism but will not promote it as the baseline of the movement because of the concern that veganism will appear to be too “radical” for the general public. So, these organizations promote “happy” meat and animal products that carry the Certified Humane Raised and Handled label or the Freedom Food label, or comply with the Farm Animal Compassionate Standards of Whole Foods, now on both sides of the Atlantic. And Peter Singer reminds us that being a consistent vegan is “fanatical” and that we may actually be obligated not to be vegans if to do so will upset others.
Those of us who maintain that veganism should be the clear and unequivocal moral baseline of the movement are told sternly by the new welfarists that society is not yet ready to hear the vegan message. We should focus on “cage-free” eggs and “free-range” meats instead.
And how does Santayana’s message apply in this context?
In 1944, Donald Watson founded The Vegan Society in the U.K. He coined the word “vegan” to describe someone who consumed no animal products. In the very first issue of the The Vegan News—63 years ago—Watson wrote:
A common criticism is that the time is not yet ripe for our reform. Can time ever be ripe for any reform unless it is ripened by human determination?
Watson pointed out how the opponents of slavery did not wait for the time to be “ripe” and that the proponents of clean water and sanitation met fierce opposition and did not wait for the “non-existent moment” when the time was “ripe.”
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